ERNEST

About

ERNEST isn't just writing country songs; he's hacking the genre. The Nashville native, born Ernest Keith Smith, is a sonic chameleon, blending traditional twang with hip-hop cadences and pop sensibilities to create a sound uniquely his own – what some might call "hillbilly hip-hop," though that label feels reductive for such a nuanced artist. Initially making a name for himself as a songwriter for heavy hitters like Morgan Wallen (co-writing the diamond-certified "Wasted on You"), ERNEST transitioned to the forefront, releasing projects like "Locals Only" and "Flower Shops (The Album)," showcasing his distinctive vocal delivery and knack for crafting infectious hooks. His breakthrough came with singles like "Flower Shops" featuring Morgan Wallen, solidifying his place as a force to be reckoned with. ERNEST's impact extends beyond radio success; he's actively pushing the boundaries of country music, attracting a younger audience while staying true to the genre's storytelling roots. Collaborations with Diplo ("Heartless") and HARDY ("One Big Family") further illustrate his genre-bending tendencies. With a new album in the works, ERNEST continues to carve out his own path, proving that country music can be both authentic and innovative.