Third World, the ambassadors of reggae fusion, aren't just a band; they're a living, breathing institution. For over four decades, this Jamaican collective has seamlessly blended roots reggae with elements of funk, soul, disco, and even rock, creating a sound that's both undeniably island and universally appealing. Formed in 1973, the band quickly ascended through the reggae ranks, initially drawing comparisons to Bob Marley but soon forging their own path with a more expansive sonic palette. Breakthrough hits like "Now That We Found Love" and "96 Degrees in the Shade" cemented their global presence, showcasing their ability to craft conscious lyrics alongside infectious rhythms. Third World's musical journey has seen them collaborate with legends like Stevie Wonder and UB40, further blurring genre lines and expanding their fanbase. They’ve earned numerous Grammy nominations and a devoted following through relentless touring and consistently evolving their sound. Still active today, Third World continues to champion the power of reggae music to unite and uplift, proving their enduring relevance in a constantly shifting musical landscape, most recently with their album "More Work To Be Done" released in 2019, produced by Damian Marley.