Latto

Latto

2,132,003 followers
3 festivals

About

Latto isn't just dropping bars; she's detonating them. The Clayton County, Georgia native, born Alyssa Michelle Stephens, built her empire from the ground up, starting with a win on Jermaine Dupri's "The Rap Game" and solidifying her position with relentless hustle. Her music is a potent cocktail: Southern trap swagger laced with a pop sensibility that's undeniable. Early tracks like "B*tch from da Souf" showcased raw, unfiltered energy, but Latto's sound has evolved into something slicker, incorporating elements of R&B and even hints of hyperpop. Her breakthrough came with the platinum-certified "Big Energy," a Mariah Carey-sampled anthem that cemented her place on the Billboard charts. This success wasn't overnight; years of independent grind paid off, proving Latto's business acumen is as sharp as her rhymes. Collaborations with Gucci Mane, Cardi B, and 21 Savage highlight her versatility and appeal across the hip-hop spectrum. Beyond the music, Latto is a vocal advocate for female empowerment, challenging industry norms and inspiring a new generation of women in rap. Her recent work continues to push boundaries, exploring themes of sexuality, ambition, and unapologetic self-expression.