Rich The Kid

About

Rich The Kid isn't just a rapper; he's a curator of chaotic energy, a conductor of high-octane trap anthems that bounce between menacing boasts and surprisingly introspective reflections. Born Dimitri Leslie Roger, his sound is a volatile cocktail of Atlanta trap grit, melodic flows inspired by Migos (his cousin Takeoff was a major influence), and a penchant for extravagant ad-libs that punctuate every track like expensive exclamation points. He rose through the ranks of the burgeoning Atlanta trap scene in the early 2010s, relentlessly dropping mixtapes and building a formidable reputation for both his lyrical dexterity and his sharp business acumen. The breakthrough came with tracks like "Plug Walk" and "New Freezer" featuring Kendrick Lamar, solidifying his place in the mainstream. Beyond the hits, Rich The Kid's impact lies in his ability to spot and nurture talent, having founded Rich Forever Music, a label that launched the careers of artists like Famous Dex and Jay Critch. He's consistently experimented with his sound, collaborating with artists ranging from Lil Wayne to Diplo. Recent projects, including collaborations and solo ventures, continue to showcase his evolution, proving he's more than just a fleeting trend, but a durable force in modern hip-hop.