Panjabi Hit Squad

About

Panjabi Hit Squad, the trailblazing British-Asian music collective, has redefined the soundscape of global Bhangra and urban fusion. With their signature blend of Punjabi folk rhythms, hip-hop beats, and electronic textures, they’ve carved a niche that transcends borders, uniting generations of music lovers. Emerging in the late 1990s, the group—founded by Raxstar and DJ H—became pioneers of the UK desi music scene, merging traditional dhol and tumbi with cutting-edge production. Their breakout hits, like "Nachna Onda Nei" and "Jatt Ho Giya Sharabee," became anthems, propelling them to international acclaim. Panjabi Hit Squad’s cultural impact lies in their ability to bridge the gap between South Asian heritage and contemporary global sounds. They’ve collaborated with icons like Jay-Z, RDB, and Bohemia, cementing their status as cultural ambassadors. Their music videos, often vibrant and cinematic, have amassed millions of views, showcasing their knack for storytelling. Beyond music, they’ve influenced fashion and youth culture, embodying a modern Punjabi identity. Recently, the group has embraced the digital age, releasing genre-defying tracks and engaging fans through social media. Their latest projects include collaborations with rising stars and explorations of Afrobeat and reggaeton influences. Panjabi Hit Squad remains a dynamic force, continually evolving while staying rooted in their rich musical heritage.