J Boog

About

From the sun-kissed shores of Hawai'i to the global stage, J Boog's soulful vocals and irie vibes have made him a modern reggae ambassador. Born Jerry Afemata in Long Beach, California, but raised with deep Samoan roots, J Boog doesn’t just sing reggae; he embodies it. His music, a potent blend of classic roots reggae, smooth R&B, and a touch of Polynesian flair, sets him apart. His self-titled debut album in 2011 catapulted him into the spotlight, featuring hits like "Let's Do It Again" and showcasing his natural ability to craft infectious melodies with heartfelt lyrics. Mentored by legends like George "Fiji" Veikoso, J Boog has consistently championed the message of unity and love, resonating with audiences worldwide. Collaborations with artists like Tarrus Riley and Irie Love further cemented his position within the reggae community. More recently, he continues to tour extensively, bringing his uplifting performances to fans globally, while quietly working on new material that promises to further solidify his legacy as a genuine voice of island reggae. J Boog isn't just a musician; he's a cultural bridge, connecting hearts through the universal language of music.