88rising

About

88rising: More than just a record label, it's a cultural phenomenon. What began as a platform for Asian and Asian-American artists has blossomed into a globally recognized force shaping the sound and aesthetic of contemporary music. Founded by Sean Miyashiro, 88rising transcends genre, seamlessly blending hip-hop, R&B, pop, and electronic elements, often infused with distinct Asian influences. Their early success stemmed from championing artists like Rich Brian, Joji, and NIKI, propelling them from internet sensations to mainstream stars. The collective's collaborative spirit is evident in projects like "Head in the Clouds," a series of albums and festivals that have become synonymous with the 88rising sound: melancholic yet vibrant, introspective yet undeniably catchy. The "Asia Rising Forever" livestream event, a response to the pandemic, solidified their position as cultural ambassadors, showcasing a diverse range of talent from across the continent. They've cultivated a distinct visual language, characterized by bold colors, striking imagery, and a keen understanding of internet culture. Beyond music, 88rising has ventured into film and fashion, further expanding their influence. With ongoing projects that consistently push boundaries and amplify marginalized voices, 88rising is not just making music; they're building a movement.